I’m Lissette.

• Strategic Leadership & Innovation

• Product Management & Strategy

• Systems Thinker

• Cross-functional Leadership

• Customer-Centric Product Development

• Data-Driven Decision Making (North Star Metric)

• Agile & Lean Methodologies

• UX/UI Design & User Research

• Design Thinking & Service Design

• Brand Strategy

• Culture Development & DE&I Advocacy

• Product Design Leadership

• -1-0-1 Product Development

• AI/LLM Product Development

• Monetization Strategy

• User Growth Flywheel Strategy

• GTM Strategy

• Acquisition & Activation

• Community Engagement & Management

• Team Building & Mentorship

• Design Systems & Guidelines

• Visual Design & Interaction Design

• Marketplace & Commerce Design

• Payment & Transaction UX

• Innovation & Problem-solving

• LLM-Enhanced Marketplaces

• Product-Market Fit

• Information Architecture

• ADA-compliant Design

• Scalable Design Solutions

• Stakeholder Engagement & Communication

• UX Research & Analysis

• People Management

• Risk-taking & Innovation

• Platform Venture Studio / Chief Product Officer
  Oct 2020 - Present
  (Chief Design Officer 1/2022 - 12/2023; Head of Design from 10/2020-12/2021)

• UC Berkeley Sutardja Center for Entrepreneurship and Technology / Guest Lecturer
  Jan 2023 - Present

• UC Berkeley / UX/UI Boot Camp Instructor
  Jun 2021 - Feb 2022

• Turner (Turner Broadcasting System, Inc) / Infographic Designer (Contract)
  Jan 2018 - Aug 2018

• Alpine Meadows Ski Resort / Lead User Experience Designer (Contract)
  May 2016 - Dec 2017

• Bank of the West / Lead Product Designer (Contractor)
  Mar 2015 - Dec 2015

• Westfield Labs / Design Director
  May 2013 - May 2015

• Salesforce.com / Sr. User Interface Designer
  Jun 2011 - May 2012

• Wells Fargo Internet Services Group / UX/UI/Visual Designer
  Mar 2010 - Aug 2011

• National Football League (NFL) / Designer (Contract)
  Jan 2010 - Oct 2010

• Databanq, Inc. / Web Designer turned Art Director
  May 2007 - May 2010

• WRS Group / Senior Graphic Designer & Illustrator
  Jan 2005 - Jan 2006

As an Activator, I’m the catalyst that gets things moving. My bias for action, combined with enthusiasm and hunger for new challenges, enables me to push past obstacles and inspire others to join the mission. For me, action is the best advice for learning and growing. Tenacity? Level 100. I’m a strong partner to those with a "Futuristic" vision, driving ideas forward and making them real.

My love for Responsibility ensures that when I commit, I follow through. I take psychological ownership of my tasks, driven by a sense of accountability and an unwavering ethical compass. Dependability is part of my DNA, and I’m relentless about delivering on my promises, knowing that my reputation is built on doing things right.

Competition fuels my personal pursuit of excellence. I don’t measure myself against others—I measure against my own standards, always raising the bar. I’m relentless in my goal to improve, using every challenge as a chance to push myself to new levels. For me, the sweet victory is in outperforming who I was yesterday, constantly striving for higher levels of success.

My Restorative nature thrives on solving problems, especially the tough ones. Complex challenges energize me. I confidently navigate ambiguity and ever-changing environments, using my systems thinking and visualization skills to dig deep into root causes and create effective solutions. Problem-solving is not just a skill; it’s what drives me.

As an Achiever, I am in perpetual pursuit of the next challenge. My need to accomplish fuels me, pushing me to do whatever it takes to reach my goals. I lead by example, setting the pace and motivating my team to reach higher levels of productivity. For me, success isn’t a destination—it’s the ongoing journey of growth and achievement.