My Vibes
Dream big, plan smart.
Embrace change.
Serve thy user.
Find beauty in simplicity.
Radiate positivity.
Work together, win together.
Learn by doing.
Love what you do.
Laugh more, dance often.
Be fearless.
Be a rebel with a cause.
✌️
My expertise lies at the intersection of design, business, and innovation, with a results-oriented focus on delivering impactful solutions that drive growth and scalability.
I’ve excelled in a variety of environments—from nimble startups to large enterprises and cutting-edge innovation labs.
Through this dynamic journey, I’ve developed a unique blend of strategic insight, agility, and deep product expertise, giving me a distinct advantage in identifying scalable opportunities, achieving product-market fit, and capturing investor interest.
Results-Oriented
From leading startups through rapid growth, to driving innovation using design thinking within corporate frameworks, or creating transformative solutions in an agency setting, I consistently deliver user-centered products that meet business goals and delight users.
My journey from Head of Design to Chief Product Officer has given me a deep understanding of the entire product lifecycle. I now play a key role in setting business objectives, aligning strategic decisions with both market demands and user needs.
As a Diversity Scholar and Latina, I’m deeply driven by my personal mission to build inclusive, equitable work cultures that embrace intersectionality and where everyone thrives. My passion for inclusive product design ensures that the products and services we create empower and reflect the diversity of their users, serving people from all backgrounds and experiences.
I love to inspire and empower. I share my design and product insights as a guest speaker at UC Berkeley's Sutardja Center for Entrepreneurship and Technology, where I aim to inspire the next generation of innovators.
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Strategic Leadership & Innovation
Product Management & Strategy
Systems Thinker
Cross-functional Leadership
Customer-Centric Product Development
Data-Driven Decision Making (North Star Metric)
Agile & Lean Methodologies
UX/UI Design & User Research
Design Thinking & Service Design
Brand Strategy
Culture Development & DE&I Advocacy
Product Design Leadership
-1-0-1 Product Development
AI/LLM Product Development
Monetization Strategy
User Growth Flywheel Strategy
GTM Strategy
Acquisition & Activation
Community Engagement & Management
Team Building & Mentorship
Design Systems & Guidelines
Visual Design & Interaction Design
Marketplace & Commerce Design
Payment & Transaction UX
Innovation & Problem-solving
LLM-Enhanced Marketplaces
Product-Market Fit
Information Architecture
ADA-compliant Design
Scalable Design Solutions
Stakeholder Engagement & Communication
UX Research & Analysis
People Management
Risk-taking & Innovation
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Platform Venture Studio / Chief Product Officer
Oct 2020 - Present
(Chief Design Officer 1/2022 - 12/2023; Head of Design from 10/2020-12/2021)UC Berkeley Sutardja Center for Entrepreneurship and Technology / Guest Lecturer
Jan 2023 - PresentUC Berkeley / UX/UI Boot Camp Instructor
Jun 2021 - Feb 2022Turner (Turner Broadcasting System, Inc) / Infographic Designer (Contract)
Jan 2018 - Aug 2018Alpine Meadows Ski Resort / Lead User Experience Designer (Contract)
May 2016 - Dec 2017Bank of the West / Lead Product Designer (Contractor)
Mar 2015 - Dec 2015Westfield Labs / Design Director
May 2013 - May 2015Salesforce.com / Sr. User Interface Designer
Jun 2011 - May 2012Wells Fargo Internet Services Group / UX/UI/Visual Designer
Mar 2010 - Aug 2011National Football League (NFL) / Designer (Contract)
Jan 2010 - Oct 2010Databanq, Inc. / Web Designer turned Art Director
May 2007 - May 2010WRS Group / Senior Graphic Designer & Illustrator
Jan 2005 - Jan 2006
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As an Activator, I’m the catalyst that gets things moving. My bias for action, combined with enthusiasm and hunger for new challenges, enables me to push past obstacles and inspire others to join the mission. For me, action is the best advice for learning and growing. Tenacity? Level 100. I’m a strong partner to those with a "Futuristic" vision, driving ideas forward and making them real.
My love for Responsibility ensures that when I commit, I follow through. I take psychological ownership of my tasks, driven by a sense of accountability and an unwavering ethical compass. Dependability is part of my DNA, and I’m relentless about delivering on my promises, knowing that my reputation is built on doing things right.
Competition fuels my personal pursuit of excellence. I don’t measure myself against others—I measure against my own standards, always raising the bar. I’m relentless in my goal to improve, using every challenge as a chance to push myself to new levels. For me, the sweet victory is in outperforming who I was yesterday, constantly striving for higher levels of success.
My Restorative nature thrives on solving problems, especially the tough ones. Complex challenges energize me. I confidently navigate ambiguity and ever-changing environments, using my systems thinking and visualization skills to dig deep into root causes and create effective solutions. Problem-solving is not just a skill; it’s what drives me.
As an Achiever, I am in perpetual pursuit of the next challenge. My need to accomplish fuels me, pushing me to do whatever it takes to reach my goals. I lead by example, setting the pace and motivating my team to reach higher levels of productivity. For me, success isn’t a destination—it’s the ongoing journey of growth and achievement.
Beyond the Office
I feel I've lived a thousand lives and thousands more to live. I've never feared anything other than fear itself. Fearlessness and optimism push me out of comfort zones in search of new adventures and greater challenges in life, always driven by passion and a desire to make a difference. This is the only way I know to live a fulfilling life.
Find your muse. Live boldly. Make a difference. ✌️
MUCH LOVE,