My Vibes

Dream big, plan smart.
Embrace change.
Serve thy user.
Find beauty in simplicity.
Radiate positivity.
Work together, win together.
Learn by doing.
Love what you do.
Laugh more, dance often.
Be fearless.
Be a rebel with a cause.
✌️

 

My expertise lies at the intersection of design, business, and innovation, with a results-oriented focus on delivering impactful solutions that drive growth and scalability.

I’ve excelled in a variety of environments—from nimble startups to large enterprises and cutting-edge innovation labs.

Through this dynamic journey, I’ve developed a unique blend of strategic insight, agility, and deep product expertise, giving me a distinct advantage in identifying scalable opportunities, achieving product-market fit, and capturing investor interest.


Results-Oriented

With this integrated approach, I help organizations of all sizes grow, scale, and thrive in competitive markets. Furthermore, my experience in fast-paced startups enables me to quickly assemble high-performing teams, driving execution that maximizes impact at both the product and business levels.


From leading startups through rapid growth, to driving innovation using design thinking within corporate frameworks, or creating transformative solutions in an agency setting, I consistently deliver user-centered products that meet business goals and delight users.

My journey from Head of Design to Chief Product Officer has given me a deep understanding of the entire product lifecycle. I now play a key role in setting business objectives, aligning strategic decisions with both market demands and user needs.

As a Diversity Scholar and Latina, I’m deeply driven by my personal mission to build inclusive, equitable work cultures that embrace intersectionality and where everyone thrives. My passion for inclusive product design ensures that the products and services we create empower and reflect the diversity of their users, serving people from all backgrounds and experiences.

I love to inspire and empower. I share my design and product insights as a guest speaker at UC Berkeley's Sutardja Center for Entrepreneurship and Technology, where I aim to inspire the next generation of innovators.

 
    • Strategic Leadership & Innovation

    • Product Management & Strategy

    • Systems Thinker

    • Cross-functional Leadership

    • Customer-Centric Product Development

    • Data-Driven Decision Making (North Star Metric)

    • Agile & Lean Methodologies

    • UX/UI Design & User Research

    • Design Thinking & Service Design

    • Brand Strategy

    • Culture Development & DE&I Advocacy

    • Product Design Leadership

    • -1-0-1 Product Development

    • AI/LLM Product Development

    • Monetization Strategy

    • User Growth Flywheel Strategy

    • GTM Strategy

    • Acquisition & Activation

    • Community Engagement & Management

    • Team Building & Mentorship

    • Design Systems & Guidelines

    • Visual Design & Interaction Design

    • Marketplace & Commerce Design

    • Payment & Transaction UX

    • Innovation & Problem-solving

    • LLM-Enhanced Marketplaces

    • Product-Market Fit

    • Information Architecture

    • ADA-compliant Design

    • Scalable Design Solutions

    • Stakeholder Engagement & Communication

    • UX Research & Analysis

    • People Management

    • Risk-taking & Innovation

    • Platform Venture Studio / Chief Product Officer
      Oct 2020 - Present
      (Chief Design Officer 1/2022 - 12/2023; Head of Design from 10/2020-12/2021)

    • UC Berkeley Sutardja Center for Entrepreneurship and Technology / Guest Lecturer
      Jan 2023 - Present

    • UC Berkeley / UX/UI Boot Camp Instructor
      Jun 2021 - Feb 2022

    • Turner (Turner Broadcasting System, Inc) / Infographic Designer (Contract)
      Jan 2018 - Aug 2018

    • Alpine Meadows Ski Resort / Lead User Experience Designer (Contract)
      May 2016 - Dec 2017

    • Bank of the West / Lead Product Designer (Contractor)
      Mar 2015 - Dec 2015

    • Westfield Labs / Design Director
      May 2013 - May 2015

    • Salesforce.com / Sr. User Interface Designer
      Jun 2011 - May 2012

    • Wells Fargo Internet Services Group / UX/UI/Visual Designer
      Mar 2010 - Aug 2011

    • National Football League (NFL) / Designer (Contract)
      Jan 2010 - Oct 2010

    • Databanq, Inc. / Web Designer turned Art Director
      May 2007 - May 2010

    • WRS Group / Senior Graphic Designer & Illustrator
      Jan 2005 - Jan 2006

  • As an Activator, I’m the catalyst that gets things moving. My bias for action, combined with enthusiasm and hunger for new challenges, enables me to push past obstacles and inspire others to join the mission. For me, action is the best advice for learning and growing. Tenacity? Level 100. I’m a strong partner to those with a "Futuristic" vision, driving ideas forward and making them real.

    My love for Responsibility ensures that when I commit, I follow through. I take psychological ownership of my tasks, driven by a sense of accountability and an unwavering ethical compass. Dependability is part of my DNA, and I’m relentless about delivering on my promises, knowing that my reputation is built on doing things right.

    Competition fuels my personal pursuit of excellence. I don’t measure myself against others—I measure against my own standards, always raising the bar. I’m relentless in my goal to improve, using every challenge as a chance to push myself to new levels. For me, the sweet victory is in outperforming who I was yesterday, constantly striving for higher levels of success.

    My Restorative nature thrives on solving problems, especially the tough ones. Complex challenges energize me. I confidently navigate ambiguity and ever-changing environments, using my systems thinking and visualization skills to dig deep into root causes and create effective solutions. Problem-solving is not just a skill; it’s what drives me.

    As an Achiever, I am in perpetual pursuit of the next challenge. My need to accomplish fuels me, pushing me to do whatever it takes to reach my goals. I lead by example, setting the pace and motivating my team to reach higher levels of productivity. For me, success isn’t a destination—it’s the ongoing journey of growth and achievement.

 

Beyond the Office

Exploring one of my fav cities!

Fan of great bites!

Go Warriors!!!

Having fun posing for a photoshoot.

Nothing beats traveling and discovering new places!

Best stay @ NYC

Making time for some wakeskating!

Working on landing wakeskating tricks

Love fostering kittens!

Love art @ MOMA NYC

Photography is one of my fav hobbies

 
 

I feel I've lived a thousand lives and thousands more to live. I've never feared anything other than fear itself. Fearlessness and optimism push me out of comfort zones in search of new adventures and greater challenges in life, always driven by passion and a desire to make a difference. This is the only way I know to live a fulfilling life.

Find your muse. Live boldly. Make a difference. ✌️

MUCH LOVE,

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Let’s connect!